Effectiveness of Email Messages
Effectiveness of Email Messages
Blog Article
Specifically, I'm receiving three questions from some of our subscribers and community members. First: How do I write an engaging email subject line? Second: How do I make my emails resonate with my customers in such a way that they're convinced that my service is the best? And third: The product I offer is excellent. How do I write short, effective messages to spark genuine interest?
Very interesting questions, and for a
Fairly simple reason: the most important thing about an email newsletter is that it's read. It's no good having 200,000 subscribers if those 200,000 subscribers don't bother to open your email and instead send it straight to the trash, delete it, or archive it for later. That later never arrives, and they either delete it or relegate it to oblivion.
The key to getting your e-newsletter
Read is the subject line, the subject of your email. Just consider your experience: if you receive many emails daily, you don't read them chronologically, but rather, based on the subject and the sender, you decide whether it's of Belize Email Database interest to you or not. The same thing happens when you read a newspaper or a magazine: you don't read the magazine cover to cover; you simply read the sections that interest you most. For example, if your primary interest is sports, you go directly to the sports section, or the international news section, or the national news section, or the economics section, whatever your reading interest is at the time.
Now, when you get to that section
You don't read it from cover to cover. You're only going to read those newspaper or magazine articles or your emails that have a clear headline, and the headline in an email is the subject line. If you don't have a clear subject Purchase Email Leads line, a subject line that truly interests people, people won't read it. So I recommend using all the direct marketing principles we cover at , which will give you guidelines on how to write not only effective emails and email subjects, but also the headlines on your website.
Because that's where the second part
Comes in: what do you gain by having the person open your email, read it, the email being very good both in the headline and the content of it, I'm calling them to action so they go and visit the website where you are selling your product or service, if they get there and lose all interest because they don't find a headline?
The headline on a website selling a product or service is key, fundamental, and the most important thing. You have a very short time to capture your visitors' attention. Some studies say it's about seven seconds. If you don't capture your website visitors' attention in less than seven seconds, they'll automatically move on to another site, possibly your competitor's.
In this way, make use of the direct marketing
Principles you've been learning throughout the various editions of our e-newsletter and use powerful, attention-grabbing headlines. The old AIDA formula—attention, interest, desire, and action—still holds true today. Its main objective is to grab your visitors' attention, and that's achieved solely and exclusively with the headline. When I write a headline for one of my sales letters, I generally don't write one, two, or three; I write ten, twenty, thirty, or forty, so that at some point I can determine which one I liked best and then analyze it with another to see which one has the best results.